November 12, 2015 | General, Hospitals
For those of you who think the Emergency Room is a hospital’s loss leader, Neal Sikka would beg to differ. Sikka, an associate professor at the George Washington University Department of Emergency Medicine and the brainchild behind the hospital’s Connect-ER telemedicine platform, says the ED “really is the gateway to the hospital.” It’s the point of entry for many patients, especially those in need of immediate care, and as such can define the hospital, enhance the brand and draw and sustain new business. Read More
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